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2026 Life Time Lutsen 99er presented by Visit Cook County

On-Site Brand Information and Booth Registration

Booth Registration Deadline: June 1, 2026

VENUE

Superior National Golf Course
5731 MN-61
Lutsen, MN 55612

LIFE TIME CONTACT

National Account Manager / On-Site Contact: Lily Burns
lburns@lt.life

Exhibitor Information

Schedule of Events

Friday, June 26, 2026 | EXPO

9AM – 2PM | Exhibitor Load In
2PM – 8PM | Expo + Athlete Packet Pick Up
5:30PM | Kids Race – Little Niners Start
7PM – 8:30PM | Expo Load Out (as needed)

Sponsor Information

Schedule of Events

Friday, June 26, 2026 | EXPO

9AM – 2PM | Sponsor Load In
2PM – 8PM | Expo + Athlete Packet Pick Up
5:30PM | Kids Race – Little Niners Start
8PM – 9PM | Expo Load Out (as needed)

Sponsors & approved Exhibitors are welcome to leave weighted tents, tables and chairs overnight Friday. We recommend lowering tents and packing up all valuables, as there is no overnight security.

Saturday, June 27, 2026 | FINISH FESTIVAL

7:30AM | Race Start
7:45 – 8:45AM | Finish Festival Load In
9AM – 4PM | Finish Festival
4PM – 6PM | Finish Festival Load Out (as needed)
7:30PM | Awards – Caribou Highlands

Additional Information

LOAD-IN

Exhibitors may select Friday load-in time during event registration.

Approved exhibitors for Saturday Finish Festival are welcome to leave weighted tents, tables and chairs after Friday’s Expo. We recommend lowering tents overnight and packing up all valuables, as there is no overnight security.

Saturday ONLY Load-In: 6AM – 8:30AM.

If you would like to park within the exhibitor/sponsor parking area Saturday (race) morning, you must arrive prior to 6:30AM (due to traffice & race start) or after 8AM (once race has started / athletes exited).

PARKING

One vehicle pass per brand will be provided by race management. Vehicle passes must be placed on dashboard. These passes will be distributed prior to race weekend. No trailers are permitted in this parking space.

Address:
Superior National Golf Course
5731 MN-61
Lutsen, MN 55612
Directions

Directions
> Driving directions

BOOTH SET-UP & RESTRICTIONS

Exhibitor’s materials must fit within the booth size and may not obstruct walkways, general view, and other exhibitors. This will be strictly enforced. Any special booth construction must be submitted for prior approval. Subletting of space is strictly prohibited. Exhibitors may not use space for any other reason without prior written approval by Life Time. Exhibitors must remain open at all times during event hours.

PRODUCTS & MATERIALS

Products with the event logo, name, etc. may not be sold, displayed or distributed without prior written approval from Life Time. Management reserves the right to restrict and remove any product it deems objectionable (includes products, persons, objects, conduct, etc.) for health, safety or other reasons. This may include products in conflict with sponsors.

Life Time staff reserves the right to restrict and remove anything that has not been pre-approved.

INCIDENTALS

Exhibitors must provide their own tables, chairs, wifi, etc.

Power and ice may be available upon request but are subject to limited availability.

Please reach out to Lily Burns with any questions.

LOAD-OUT

Friday June 26 | 8PM | Expo Load-Out Begins

Saturday June 27 | 4PM | Finish Festival Load-Out Begins

If you are planning to outbound ship, please select this option in your registration. BOLs are REQUIRED prior to leaving the venue on Saturday evening.

Please schedule outbound shipments for pick-up Monday, June 29, 2026 | 9AM-4PM.

Reminder: Exhibitors must provide their own tents, tables, chairs, wifi, etc.

ADVANCED SHIPPING

Booth Materials
All exhibitors that need to ship materials for Expo/Finish Festival activations, please ship between Monday, June 15 and Tuesday, June 23, 2026. Please LABEL your items accordingly for activation use.

Please send a complete list of shipping items and tracking information* to receive the advanced shipping address information, along with any specific instructions to Lily Burns – lburns@lt.life.
*Please provide tracking number – required for all shipments.

OUTBOUND SHIPPING

Booth Materials

Post-Event shipping must be scheduled for pick-up Monday, June 29, 2026 between 9-4PM. BOL or shipment receipt should be provided to event staff prior to leaving event Saturday.

TRAVEL

Lodging Needs: Visit Cook County
**Note Lutsen is about 4hrs from Twin Cities

Hotel Planner Link

Directions
> Driving directions

Sponsors ONLY

Finish Festival Form | DUE JUNE 1, 2026

Sponsor Finish Festival Form

Sponsor / Approved Exhibitor Name *

On-Site Contact: Name *

First

Last

On-Site Contact: Cell Phone *

On-Site Contact: Email *

Finish Festival Load-In *

Booth Size (up to your contracted booth size) *

Booth Description *

All displays, promotions, products, services, and any food & beverage sampling must be pre-approved by expo management.
NO CANNABIS, CANNABINOID (CBD), OR RELATED ITEMS MAY BE AT THE EXPO WITHOUT PRIOR APPROVAL FROM LIFE TIME.
Expo management and Life Time staff reserve the right to shut down anything that has not been pre-approved.

Will your booth feature a vehicle on display that will remain within your contracted booth space for the duration of the event? *

Yes

No, a vehicle will not be parked in our booth space.

Please provide a description of the vehicle that will be parked within your contracted booth space, including approximate dimensions.

Will you be selling products at your booth? *

Yes, and I understand that I may be required to complete additional paperwork. I am also responsible for paying sales tax.

No, I will not be selling any products.

Will you be sampling and/or selling food or beverage products at your booth? *

Yes, Sampling Only. I understand that I may be required to complete additional paperwork.

Yes, Sampling and Selling. I understand that I may be required to complete additional paperwork and incur a F&B sales fee. I also understand that should have selected "Yes" to the "Product Sales" question above.

Yes, Selling Only. I understand that I may be required to complete additional paperwork and incur a F&B sales fee. I also understand that should have selected "Yes" to the "Product Sales" question above.

No, I will not be sampling and/or selling any food or beverage products.

Will you need to outbound ship any items from the finish festival? *

Yes, I will plan to provide a BOL/Shipping Labels on-site to Life Time staff prior to leaving the venue.

Additional Notes/Requests

By typing your name below, you confirm that you have read and understand all information provided on this page. You also confirm that you have reviewed your submission to verify that responses are accurate and complete. *

Captcha

If you are human, leave this field blank.

Questions? Please contact Lily Burns at lburns@lt.life.

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LIFE TIME ATHLETIC EVENTS LIFE TIME FOUNDATION EXPERIENCE LIFE MAGAZINE

All Life Time, Inc (Life Time) events and activities are subject to changes, alterations, and/or elimination in Life Time’s sole discretion as it evaluates and works to provide a safe event for all participants.