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For information on sponsorship opportunities with Lutsen 99er, contact us!

Life Time Sponsorship

Sponsor Inquiries

The communities of Lutsen, Tofte and Schroeder are located in Cook County - Minnesota’s Arrowhead region. Lutsen is home to the 99er. Located 80 miles northeast of Duluth on scenic highway 61, and just 4 hours north of the Twin Cities, this race destination is located on the rugged North Shore of Lake Superior; the world’s largest freshwater lake. Cook County also boasts the charming harbor town of Grand Marais, historic Grand Portage and the ever popular BWCAW gateway on the Gunflint Trail.

A great resource for local lodging, dining, shopping and recreating in the heart of the Lutsen area. View Website

Fulton Brewing Company

Fulton Brewing Company started as a homebrew club between 4 friends in a one-car garage in Southwest Minneapolis. We turned our hobby into a business in 2009, and by early 2012, we opened the first brewery taproom in the Twin Cities. Today, Fulton’s lineup includes year-round beers Sweet Child of Vine (India Pale Ale), Lonely Blonde (American Blonde Ale), and The Ringer (American Pale Ale), and an ever-growing assortment of seasonal and limited-release beers. Fulton is widely available in the Twin Cities metro area and on the North Shore.

Cascade Vacation Rentals

Cascade Vacation Rentals offers the largest private selection of vacation rental homes on Minnesota's North Shore of Lake Superior and all of Northeastern Minnesota. Our rentals cover a large area from south of Duluth north to Two Harbors, Schroeder, Tofte, Lutsen, Grand Marais, Grand Portage and inland up the Caribou and Gunflint Trails. We are pleased to provide our guests with an eclectic selection of accommodations ranging from lakeside homes, cabins, townhomes, condominiums and much more. On the water, in the woods or on the mountain, we have your covered!. Check out our inventory selection on our website. Proud supporter of the Lutsen 99er and sponsor of the Niner Kid Races.


Miller Hill Subaru brings an extraordinary experience to local organizations. We are proud sponsor to the Duluth High School Mountain Bike Team and the Lutsen 99er. Having a fantastic event right in our backyard and playing a small part in fostering the next generation of young mountain bikers is very exciting! We look forward to getting up there this summer to enjoy a fun weekend in the Northwoods.

Erik's Bike Shop

Started in 1977 in his parents' back yard, Erik's is built on the philosophy of professional, knowledgeable service in a friendly store environment. With 18 locations in Minnesota and Wisconsin, Erik's has all the bikes, clothing and accessories for however you like to ride; mountain, road or recreational and from beginner to expert.

Twin Six

Twin Six and Lutsen 99er are combining forces on designing and producing some cycling-inspired race-specific gear for the event. We are thrilled to be supporting and participating in this homegrown Minnesota-made race.

Fika Coffee

Located in Grand Marais, Minnesota, our coffee roaster is nestled between the world's largest freshwater lake and millions of acres of raw wilderness. At its heart, Fika is about slowing down, taking a break and making connections. It's our hope that you'll take time to savor each sip and think about the things that matter such as family, friends, good food and great conversations. To us, coffee is more than just a beverage, and Fika is more than coffee. It's an experience. A creative process. A lifestyle. If you have not checked out our video, please take a look.

Premium Waters

Your body needs water to fuel all of your daily activities, and Premium Waters easily fits into that active lifestyle. Whether you’re heading to the gym, construction site, conference room or your favorite fishing hole, Premium Waters has great-tasting water in a size that’s just right for you. Make sure you grab a bottle as you go.

Honey Stinger

Located in Steamboat Springs, Colorado, Honey Stinger makes nutritious and great tasting honey-based foods including energy bars, protein bars, energy gels, organic waffles, organic chews, kid-specific snacks and our very own Organic Wildflower Honey. Fueling more than just the country’s top cyclists, runners, triathletes and teams, Honey Stinger products may be found at specialty sporting goods retailers and natural food grocers.


Founded by two fathers and youth sports coaches that were concerned about the increasing prevalence of empty calories and junk being consumed in the name of sports, ASPIRE Beverage Company makes natural products to improve health and performance of athletes. The ASPIRE FIRE, ICE and STORM sports drinks contain electrolytes, antioxidants, vitamins and minerals without the large amounts of sugar, carbohydrates, calories, artificial colors and flavors, preservatives and other unhealthy ingredients found in the leading brands. ASPIRE is committed to do what's right, not what's cheap and easy.

Smith Optics

Smith Optics is dedicated to prove "We Make the Great Days Better." For nearly 50 years Smith Optics has been forged with a passion for the outdoors. From Dr. Bob's first sealed thermal goggle lens in 1965, to the superior optics that feature Taper Lens Technology (TLT) our mission is to provide uncompromised clarity. Our passion for living outside walls is reflected in all of the products we make, especially our performance line of sunglasses that come with three sets of interchangeable lenses to stack up against all weather conditions.


FruitShare Organic Fruit Delivery of the most delicious and nutritious farm fresh fruit in season all year long! With FruitShare, you'll know where your food comes from. We send an eco-friendly e-newsletter to you with every box, detailing stories from the farms, plus tips for handling your fruit, health and wellness information, and recipes. We'll connect you to the farmers, whether they're local or all the way across the country. From family kitchens to corporate conference rooms, FruitShare has a kind of organic fruit delivery for everyone — including corporate wellness and fruit fundraisers for groups and organizations. See what we have to offer you.

Ptacek’s IGA

Ptacek's IGA in Prescott has been run by the Ptacek family for the past 100 years. Their store has been featured in Maxim Magazine, Good Morning America and Fox News. Last year to celebrate their 100 year anniversary, they took their award winning brat and set the world record for the longest brat. Their meat is cut fresh daily by meat ninjas, all their deli food is made in-house using homemade old fashion recipes and their produce comes in fresh six days a week. Ptacek's meat department features more than 60 homemade smoked meat products and more than 30 fresh sausage recipes ranging from cranberry swiss brats to buffalo blue cheese beef sticks. Ptacek's IGA still bags and carries your groceries to your car — rain, snow or shine, they do it every time! 

Stages Cycling

At Stages Cycling we believe power measurement is paramount to cyclists’ and triathletes’ training regimes, regardless of discipline. Most importantly we believe power-based training should be accessible to all enthusiastic cyclists, even those on a budget. We also believe that power meters should be simple, robust and not force cyclists to make major concessions in terms of weight, aesthetic or crank choice. From our business’ standpoint we place high value on our domestic assembly, and we strive to consider the environmental and social impacts of our company’s actions.


Voler was founded in 1986 by Jacques Deyo. An extreme windsurfer and avid cyclist, Jacques' love of the sport and the outdoors combined with his genuine desire to create quality products people would use in the pursuit of their own passions, led the company into making cycling apparel.

Park Tool

Park Tool has been manufacturing bicycle-specific tools since 1963. Based out of St. Paul, Minnesota, we are the world's largest bicycle tool manufacturer. A long-term dedication to quality, innovation and customer service has made Park Tool the first choice of professional and home bicycle mechanics around the world.

Life Time Construction

Life Time Construction is a proud supporter and contributor to the Lutsen 99er. We are the sole general contractors for Life Time Fitness and as such are able to build and refresh beautiful clubs for our members and guests. We are glad to be a sponsor of the Lutsen 99er!

Papa Charlie's

Papa Charlies is the spot for the awards and after party.  Complete with live music and full on party atmosphere, this is one post race shin-dig not to miss!

A fun spot for family dining and getting together, Papa Charlie's offers fresh food made from the finest ingredients for lunch and dinner served in a family atmosphere. Stop by for a meal in the dining room, bar area, or outside on the deck overlooking Moose Mountain. Play ping pong, foosball, billiards, or any of the New games at the arcade.

Superior Cycling Assiociation

Superior Cycling Associatoin is dedicated to the promotion of cycling in Cook County, MN.  We cover all things cycling in Cook County, Bike Safety Rodeos, Safe Routes to School, club rides, bike touring, and, SINGLETRACK DEVELOPMENT.  We are parntering with the US Forest Service and IMBA to develop singletrack riding at the Briton Peak trail head in Tofte and at Pincushion Mountain in Grand Marais.  We have about 5 miles of singletrack on the ground currently, with 15-20 planned in the coming years.



Life Time is a proud supporter of IMBA via the Lutsen99er. A portion of each race entry will be donated to IMBA to support local and national work. Projects in MN that will be supported by IMBA include: MORC's single track initiative, The Cuyuna Ride Center, COGGS Duluth Traverse Trail and the North Shore Single Track project (Tofte, Grand Marais)  All riders and racers are encouraged to join their local IMBA chapters, and future IMBA Chapters including: MORC, COGGS, and the Superior Cycling AssociationView Website

Life Time Cycle

Cycle Club is a great way for cyclists of all levels to find group rides, stay current on cycling news and schedules or get serious with event-focused training. You’ll also be able to connect, communicate and ride with a great group of people who are just as passionate about cycling as you are. View Website

Life Time Fitness

Life Time Fitness provides a range of comprehensive, best in class healthy lifestyle businesses from cycling and martial arts to running and weight loss. As the Healthy Way of Life Company, our Company delivers the certified professionals, comprehensive businesses and incredible destinations that help people positively change their lives every day. Our Healthy Way of Life approach enables customers to achieve their health and fitness goals by engaging in their areas of interest – or discovering new passions – both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations. Unlike the typical “club” or “gym”, Life Time’s mission is to provide an educational, entertaining, friendly, inviting, functional and innovative experience of uncompromising quality to meet the health and wellness needs of the entire  family without the burden of long-term contracts or other gimmicks. View Website