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Interested in becoming a sponsor?

For information on sponsorship opportunities with Lutsen 99er and Lutsen 39er, contact us!

Life Time Sponsorship

Sponsor Inquiries

Life Time Fitness

Life Time Fitness provides a range of comprehensive, best in class healthy lifestyle businesses from cycling and martial arts to running and weight loss. As the Healthy Way of Life Company, our Company delivers the certified professionals, comprehensive businesses and incredible destinations that help people positively change their lives every day. Our Healthy Way of Life approach enables customers to achieve their health and fitness goals by engaging in their areas of interest – or discovering new passions – both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations. Unlike the typical “club” or “gym”, Life Time’s mission is to provide an educational, entertaining, friendly, inviting, functional and innovative experience of uncompromising quality to meet the health and wellness needs of the entire  family without the burden of long-term contracts or other gimmicks. View Website

Life Time Cycle

Cycle Club is a great way for cyclists of all levels to find group rides, stay current on cycling news and schedules or get serious with event-focused training. You’ll also be able to connect, communicate and ride with a great group of people who are just as passionate about cycling as you are. View Website


The communities of Lutsen, Tofte and Schroeder are located in Cook County - Minnesota’s Arrowhead region. Lutsen is home to the 99er. Located 80 miles northeast of Duluth on scenic highway 61, and just 4 hours north of the Twin Cities, this race destination is located on the rugged North Shore of Lake Superior; the world’s largest freshwater lake. Cook County also boasts the charming harbor town of Grand Marais, historic Grand Portage and the ever popular BWCAW gateway on the Gunflint Trail.

A great resource for local lodging, dining, shopping and recreating in the heart of the Lutsen area. View Website

Papa Charlie's

Papa Charlies is the spot for the awards and after party.  Complete with live music and full on party atmosphere, this is one post race shin-dig not to miss!

A fun spot for family dining and getting together, Papa Charlie's offers fresh food made from the finest ingredients for lunch and dinner served in a family atmosphere. Stop by for a meal in the dining room, bar area, or outside on the deck overlooking Moose Mountain. Play ping pong, foosball, billiards, or any of the New games at the arcade.

Fulton Brewing Company

Fulton Brewing Company started as a homebrew club between 4 friends in a one-car garage in Southwest Minneapolis. We turned our hobby into a business in 2009, and by early 2012, we opened the first brewery taproom in the Twin Cities. Today, Fulton’s lineup includes year-round beers Sweet Child of Vine (India Pale Ale), Lonely Blonde (American Blonde Ale), and The Ringer (American Pale Ale), and an ever-growing assortment of seasonal and limited-release beers. Fulton is widely available in the Twin Cities metro area and on the North Shore.

Peace Coffee

The official coffee of the Lutsen 99er, Peace Coffee makes exceptional-tasting, organic fair-trade coffee that sustains the livelihoods of the people who grow, roast, and sell it; preserves and protects the environment that produces it; and delights the taste buds of those who drink it.


Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants and directly employ more than 40,000 people. Our 1,800 North American dealerships sold more than 2.5 million cars and trucks in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.

Erik's Bike Shop

Started in 1977 in his parents' back yard, Erik's is built on the philosophy of professional, knowledgeable service in a friendly store environment. With 18 locations in Minnesota and Wisconsin, Erik's has all the bikes, clothing and accessories for however you like to ride; mountain, road or recreational and from beginner to expert.


After graduating from college in California in 1974, Mike Sinyard - like so many of us - wasn't too sure what he wanted to do next. The only thing he was sure of was his passion for cycling. He sold his VW Microbus to fund a cycling trip through Europe, and the rest was fate. Thus, Specialized was born. Mike had no idea it would have such an impact on the growth and accessibility of cycling, but he's proud that it has. Our founding principle is: Focus on the rider's need for functional and technically advanced products that provide a performance benefit. Now more than three decades later, that statement feels every bit as important and still rings true. It's what makes us Specialized. When we deliver on it, our brand is more credible and ultimately more valuable to our riders and our dealers.


"This stuff just works!" From 1991 to today, athletes the world over have come to the same conclusion: GU works. Our Berkeley-based sports nutrition company was founded with GU Energy Gel, a revolutionary and more effective method to keep athletes fueled during exercise. Since then, GU has continued to improve the recipe, incorporating the latest scientific research into its products and has introduced Roctane Ultra Endurance gel & drink, Chomps Energy Chews, Electrolyte Brew & Tablets, and Recovery Brew. Throughout our history we’ve been striving to do one thing: help athletes go faster and longer than ever before.


At Jennie-O Turkey Store, we believe that eating well shouldn’t come at the cost of taste. And since 1940, we’ve been in the business of delivering on that mantra. From deli meats to whole turkeys to ground turkey and sausages, we offer more than 1500 products and recipes that make it easy to eat well.

Our history, mission and ongoing commitment to innovation make Jennie-O Turkey Store what we are today—a recognized name in turkey products worldwide.

Gold’n Plump

Good chicken is our mission™. We provide premium quality, wholesome chicken for the diverse needs of today’s families. Gold’n Plump is your natural choice for healthy, tasty meals. We offer everything from All Natural™ boneless skinless chicken breasts to bake-in-package products that require no prep or cleanup. Our products are widely available throughout the Midwest and other parts of country.


Life Time is a proud supporter of IMBA via the Lutsen99er. A portion of each race entry will be donated to IMBA to support local and national work. Projects in MN that will be supported by IMBA include: MORC's single track initiative, The Cuyuna Ride Center, COGGS Duluth Traverse Trail and the North Shore Single Track project (Tofte, Grand Marais)  All riders and racers are encouraged to join their local IMBA chapters, and future IMBA Chapters including: MORC, COGGS, and the Superior Cycling AssociationView Website

Superior Cycling Assiociation

Superior Cycling Associatoin is dedicated to the promotion of cycling in Cook County, MN.  We cover all things cycling in Cook County, Bike Safety Rodeos, Safe Routes to School, club rides, bike touring, and, SINGLETRACK DEVELOPMENT.  We are parntering with the US Forest Service and IMBA to develop singletrack riding at the Briton Peak trail head in Tofte and at Pincushion Mountain in Grand Marais.  We have about 5 miles of singletrack on the ground currently, with 15-20 planned in the coming years.


Sawtooth Outfitters

Established in 1987, Sawtooth Outfitters is a year-round outfitter on the North Shore of Lake Superior in Tofte, Minnesota. From canoe rentals and BWCA permits to kayak tours, bike rentals and ski gear, Sawtooth Outfitters can provide you with everything you'll need for the many Boundary Waters entry points and North Shore wilderness areas. Our full wilderness and BWCA outfitting store includes equipment you can rent as well as new and used gear you can buy. We can provide you with Complete Outfitting, Partial Outfitting, information on Primary Entry Points to the BWCA, and we even offer hiking, biking, kayaking and canoe trip planning. We have no set tours or packages; each trip is custom designed for you.

Stages Cycling

At Stages Cycling we believe power measurement is paramount to cyclists’ and triathletes’ training regimes, regardless of discipline. Most importantly we believe power-based training should be accessible to all enthusiastic cyclists, even those on a budget. We also believe that power meters should be simple, robust and not force cyclists to make major concessions in terms of weight, aesthetic or crank choice. From our business’ standpoint we place high value on our domestic assembly, and we strive to consider the environmental and social impacts of our company’s actions.

Smith Optics

Smith Optics is dedicated to prove "We Make the Great Days Better." For nearly 50 years Smith Optics has been forged with a passion for the outdoors. From Dr. Bob's first sealed thermal goggle lens in 1965, to the superior optics that feature Taper Lens Technology (TLT) our mission is to provide uncompromised clarity. Our passion for living outside walls is reflected in all of the products we make, especially our performance line of sunglasses that come with three sets of interchangeable lenses to stack up against all weather conditions.

Lamex Foods

Lamex partners with some of the world’s largest food companies, bringing global procurement and logistical excellence to manufacturers around the world. We strive to provide global product expertise, risk management, financial support and logistical expertise to enable manufacturers to excel in ever more competitive markets.


FruitShare Organic Fruit Delivery of the most delicious and nutritious farm fresh fruit in season all year long! With FruitShare, you'll know where your food comes from. We send an eco-friendly e-newsletter to you with every box, detailing stories from the farms, plus tips for handling your fruit, health and wellness information, and recipes. We'll connect you to the farmers, whether they're local or all the way across the country. From family kitchens to corporate conference rooms, FruitShare has a kind of organic fruit delivery for everyone — including corporate wellness and fruit fundraisers for groups and organizations. See what we have to offer you.


Athlinks is the largest results database for competitive endurance athletes in the world. We pull in times for running races, triathlon, swimming, cycling, mountain biking...pretty much any timed endurance sport that you can think of — if we can find the results, we will add them to the database and link them to our members' accounts.